advisory
Better businesses start with better decisions.
SACP works alongside founders and executives to identify what’s holding the business back, capitalize on what’s working, and make better decisions about what comes next.
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01
ABOUT
advisory
SACP FOUNDRY
You have the idea.
Foundry helps you figure out what comes next.
We pressure-test the concept, define the business model, sharpen the positioning, build the brand, and create the strategy required to bring it to market.
GOOD IDEAS AREN’T BUSINESSES. YET.
SACP FOUNDRY
FOUNDER. ADVISOR. OPERATOR.
Susan Amassyali is a Growth Architect, Strategic Advisor, operator, and investor whose career has been built across three interconnected disciplines: strategy, operations, and growth.
Her perspective comes from understanding how decisions move through a business. Brand positioning influences marketing. Marketing affects revenue. Revenue impacts the P&L. Operating costs affect profit. People, partnerships, pricing, and timing can strengthen the business or quietly work against it.
Susan understands those connections because she has worked inside them.
Her career spans luxury, finance, real estate, spirits, and health and wellness. That range has shaped how she sees business, not as separate functions, but as an interconnected system where one decision can influence everything that follows.
As an investor herself, Susan also understands that opportunity is only part of the equation. Risk, timing, capital, and return matter.
Her philosophy is simple: proximity creates blind spots.
She brings the perspective to see across the business, question what others may overlook, and recognize when the problem in front of you isn't actually the problem you need to solve.
Meet Susan
LUXURY • FINANCE • REAL ESTATE SPIRITS • HEALTH + WELLNESS
EXPERIENCE ACROSS
“Hire people who can see what you can’t. Proximity creates blind spots, and blind spots create expensive mistakes.”
Trusted for perspective. Valued for execution. Proven through results.
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offerings
- susan Amassyali
THE WORK
STRATEGY | OPERATIONS | GROWTH
Most business problems don't live in one department. Neither dO THE SOLUTIONS.
STRATEGY
OPERATIONS
GROWTH
Positioning • P&L • Partnerships • People • Marketing • Expansion • Customer Experience • Business Development
Positioning, priorities, opportunities, and decisions. Strategy determines where the business is going and what deserves attention to get it there.
People, process, costs, customer experience, and execution. The goal is a business that performs as well behind the scenes as it appears from the outside.
Revenue, partnerships, marketing, expansion, and new opportunities. Growth should create value, not simply make the business bigger.
consistently delivers
real value."
"She's always ahead of the game, brings clarity, and
J. Bottom
Spirit industry
to turning them into reality, she’s truly one of a kind"
" From dreaming up crazy ideas
P. Marin
Sensa Padel
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